The Strategy Decision You Keep Avoiding
Feb 19th, 2026 When it comes to strategy, we crave data and rigor. In the search for answers, we get addicted to digging up more questions. The more questions we ask, the more rigorous we feel — optimistic that more data, discussion, or research will unlock the answer. The sure thing. The path forward. I've seen leadership teams filled with the brightest minds — minds responsible for much of our digital world — sense a strategic decision on the horizon and begin to thrash, laying down on the...